5. Website Credibility through Information Usefulness – 14.8%

When evaluating Website credibility, people in this study commented on the usefulness of the site’s information. As one might expect, useful information led people to see the Website as more credible. Below are sample comments we found in this category:

• This Website provided useful and interesting knowledge about events in sports. — F, 30, New Jersey
• Liked it because it is something that would be useful to me and other family members. — F, 18, Illinois
• I searched for a particular scientific term, and this search engine came up with more useful Websites than the other one. — F, 40, Washington

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